We Love Your Pictures

We are so very grateful for the help of people who share their pictures and videos of the Olcott Polar Bear 'Swim for Sight'. Please continue to share them on your social media, as well as ours.

In particular we would like to thank wonderful photographers like Wayne Peters and Stephany Dier, as well as others. If you are a professional photographer and are posting or sharing your images, please make sure to put a small watermark to identify them.  Thanks again!!!!

Information About Our Swim

#swimforsite #freezinforareason

There are none more dedicated to fundraising for worthy causes than polar bear swimmers! 
And there are no polar bear swimmers more dedicated than those that head to Olcott Beach, NY to plunge into the icy waters of Lake Ontario to raise money for the blind and visually impaired.

Plus there are rewards for braving the cold:

   *   Swim for Sight T shirt if you raise $25
   *   Swim for Sight T shirt and Sweatshirt if you raise $100
   *   Swim for Sight T shirt, Sweatshirt and Jacket if you raise $300 or more.
Sponsored by the Olcott Lions Club, the Swim for Sight has been one of the region's most popular winter events for over 45 years.
Costumed and warm hearted, the hardiest polar bear swimmers in America parade down Main Street and traverse the path to the frozen shore, sponsored and cheered on every step of the way by family, friends and co-workers. 

As the swimmers brave the elements, thousands of spectators gather on the snow covered terraces of Krull Park, surround the shoreline and encourage their favorite swimmers to frolic in the frigid water.
Swimmers and spectators come together to spend a day enjoying a Great Lakes winter day while helping those in need. 
Sponsorship makes it all possible - and that can be done lakeside, or from the comfort of home.
Consider sponsoring a swimmer, or making a general donation to support the brave souls that are #FreezinForAReason!

Register Here For The Swim
1)  In person on the day of the swim
2)  Via the "Registration" button on the upper right corner of this page


What kind of weather can be expected?
Over a 5-year cycle, we will have one year that is unusually mild and spring-like with sun and temps in the 60s, then one other year it could be miserable with a fierce wind and freezing rain, but in the other three years expect typical early March weather -- temps in the 30s or 40s, a noticeable wind off the lake and possible rain or snow.

How do I find out about lodging?
To view area lodging, go to http://olcott-newfane.com/

Can I wear a costume?
Absolutely! Many swimmers and spectators wear costumes. Just remember, you still need to protect yourself when it’s cold and you may be in crowded places at times. Also, please keep you costume respectful; there are families, children and neighbors.

Is there a place to change clothing?
We have established a ‘Women’s changing area’ in the rear of the registration site at the Lion’s pavilion, but there is no restroom and you must take your belongings with you. Many folks simply change in their vehicle or even hold blankets around each other.

Are there restroom facilities?
Portable sanitation units are located throughout the area. Depending on conditions, the Park’s East Main St. restroom near the Lions Pavilion is sometimes open. Restrooms are available for customers at area businesses.

Can I get food at the Polar Bear Swim?
Local restaurants and businesses in Olcott serve food, although some change and limit their menus on Polar Bear Day. Food is available on the street, which is provided by area Lions Clubs, not-for-profit organizations and volunteers.

Is alcohol available?
The Lions Club and event organizers do not serve alcohol. Alcohol can be purchased at local establishments licensed by the state. Many participants bring beverages with them for responsible personal consumption. The closest alcohol retail sales are in Newfane. There is zero tolerance for drinking and driving and underage consumption so drink responsibly!

Is a ticket required to participate in the Swim?
All swimmers must register on the day of the swim at the Lions pavilion. Swimmers are given a card with their swim time which allows the swimmer and one helper access to the beach.

How do I donate funds I have raised for the Swim? Can I use a credit/debit card?
Swimmers are encouraged to use the fundraising site FirstGiving.com to promote your participation in the swim and collect donations. You can also submit contributions using cash, check, credit and debit cards when you register for the swim at the Lions Pavilion. And you can use the Swim website, olcottlions.org (look for the ‘Donate’ button) ... but you must still register onsite the day of the swim - print and bring your email receipt with you if you register onsite.

Get Ready! Follow These Steps
Set a fundraising goal -- many find $100 or more is easy and reasonable to achieve!

There are 3 Ways to Raise Funds, Register and Participate ...
1. Go to FirstGiving.com Create your personal fundraising page in minutes. It’s quick, easy and FREE. Friends can raise money for you and contribute using credit cards and more. FirstGiving lets you link to your friends using email and social media, track your contributions, share stories and photos ... you and your friends everywhere can work together to spread the word, follow your progress and help you meet your goal.

Use this website ... Download or use the Sponsor List and Contributions Sheet. This sheet helps you keep track of your donations (it’s not required). Raise funds by asking friends, co-workers, family and acquaintances to help you. Many will gladly donate $10, $20 or more! Use Email, Facebook and other social media to let people know you are participating and need their help. Submit your contribution using the ‘Donate’ (PayPal) button on this site, or contribute when you arrive to register March 4.

3. Use a time-honored personal touch ... Make personal requests to those you see and ask them to help you. Raise funds by asking friends, co-workers, family and acquaintances to support you. Many will gladly donate $10, $20 or more! Download or use the Sponsor List and Contributions Sheet (not required). Submit your contribution when you arrive to register March 4, or give online using the 'Register' or ‘Donate’ button on this site.

All swimmers must check-in onsite March 4 even if you have registered online.

As we do prefer you click the registration button on this page, and rest assured that your donations are submitted safely, securely and electronically when you utilize our registration button.

Cash contributions, checks, credit and debit card donations are accepted onsite March 4.

What about swimmers under 18 … Is there an age requirement?
Swimmers under the age of 18 must be accompanied by a parent or guardian or provide written permission from a parent or guardian. Young participants must be able to walk to the beach and water on their own and must have the physical and emotional maturity to be in a crowded and congested environment with icy conditions and rough terrain.

Participants should not carry young children on the stairway or into the water due to potentially icy conditions, rough terrain and crowded surroundings.

Where do I park? What is the cost?
There is ample parking in or near the area and parking is not a problem if you arrive early. Those arriving later may need to walk a bit, but there is no fee for parking unless it is a privately owned lot.
Is there handicapped parking and access?
Yes, with a valid handicap sticker, traffic personnel will direct you to the Krull Park terrace area along Ontario Street above the beach.

Is there a designated parking area for tailgate parties?
Those arriving early get the best spots. Most tailgaters gather on the open streets adjacent to Krull Park and in the area around the village square/gazebo. Please keep in mind, you must set up in a public use area that is safe, does not impede traffic and swim operations and does not affect residential properties.

Where do buses and limos park?
There are designated areas for full-size bus parkingand if you contact us we will let you know where they are. So you know, again please call, but premium bus and limo parking is available at the corner of West Main and Lockport Streets, across from the Lighthouse Grill --- a fee does apply, so please contact us.

Reserved Bus Parking - Groups arriving by bus can reserve a limited number of locations in the vicinity of Main and Ontario Streets and the village square, between Lockport Street and the Carousel -- there is no fee but a reservation must be made prior to March 2 by contacting us.

Unreserved Bus Parking is located off East Main Street at the corner of the park access road to Route 18.

Drop-Off Bus Parking - Bus operators can also drop-off passengers in the village and park in the municipal lot at the east end of Ontario Street, and then return to pick-up up passengers upon departure.
Limos, Vans and Small Buses -- There is no designated area for limos and smaller transporters and no reservation is needed. Most drivers are able to find a spot in the village area and like to move around (except - if the limo is the size of a bus, then you will want to follow the options outlined for buses above).

When is the best time to arrive and leave?
If you arrive by noon or so, there is plenty of time to get ready, register, look around and visit with friends prior to the 2pm swim. After the Swim, traffic and congestions are heavy for about 30 minutes, so most folks simply plan to ‘chill’ and visit for a while until things open-up.
Where can I get cash (ATM)?

There are ATMs at Lighthouse Grill-n-Spirits, Time Out Sports Bar and the East Side Market
Are there indoor places we can gather before and after the swim?

There is no public indoor gathering facility, but many customers gather at area businesses before and after the swim.

How should I dress as a spectator, or as a swimmer?
In layers, for changing conditions. There is often a biting March wind off the lake that makes it noticeably colder than it is away from the lake – but then the sun can come out!

Swimmers must have footwear and it is important to remove and change wet clothing quickly once you exit the water to avoid hypothermia.

I am not swimming but can I accompany someone who is swimming?
Swimmers can have one helper accompany them to the beach; other friends or family can view and wait in the terrace or park above the beach

How can I get pictures of someone who is swimming?
It is difficult; unless you are the swimmer’s designated helper. Even for a helper on the beach it can be hard because of the crowd. It works best if you take photos before they go to the beach.

Spectators are not allowed on the stairway to the beach.

Where is the best place to watch the swim?
The terrace area above the beach west of the stairway along Ontario Street is for spectators
Can I buy a swim T-Shirt?

Non-swimmers can register for the swim, make a donation and receive a T-Shirt, just like swimmers.

Who do I contact if I would like to help with the swim?
Please email: swimforsight@hotmail.com if you don't want to use our contact form.

What if I raise funds but I am unable to attend?
Olcott Lions Club
Box 316
Olcott, NY 14126

Can I be a vendor at the event? Yes please, but contact us first, so we can make sure we don't have duplicate vendors. Do it early. First come, first serve.


We thank all our sponsors and all our participanbts. Sponsors listed below are website and Ad Book sponsors. These sponsors below have given ad buys, cash donations, or verified in kind donations of over $125.00. 


Remember Stay Warm,
But Drink Responsibly!